Register Your Florida Fictitious Name (DBA)
Professional Florida fictitious name registration (DBA) services. Register your business name through Sunbiz with expert filing service. Name search, publication assistance, and compliance guidance included. Fast processing available.

Why Register Your Fictitious Name?
Florida law requires fictitious name registration if you're operating under a name different from your legal name. Here's why professional registration service matters.
Legal Requirement
Florida law requires you to register a fictitious name if you're operating under a name different from your legal name. Operating without registration can lead to legal consequences, difficulty opening bank accounts, and problems securing contracts or taking legal action.
Professional Credibility
Registering your DBA gives your business legitimacy and professionalism. It allows you to operate under your chosen business name, open bank accounts, and enter contracts using that name. This builds trust with customers and partners.
Public Notice
Fictitious name registration provides public notice of who is operating under the business name. This transparency helps protect consumers and allows others to identify the actual business owner behind the trade name.
Business Operations
A registered DBA allows you to conduct business legally under your chosen name. You can accept payments, enter contracts, and operate professionally. Without registration, you may face legal and financial obstacles.
When Do You Need a Fictitious Name?
Understanding when Florida law requires you to register a fictitious name (DBA) for your business.
Sole Proprietor
If you're operating as a sole proprietor under a name different from your legal name (e.g., 'John Smith' operating as 'Smith's Bakery'), you need a DBA.
Partnership
If your partnership operates under a name different from the partners' legal names, you need to register a fictitious name.
LLC Operating Under Different Name
If your LLC wants to operate under a trade name or brand name different from your registered LLC name, you need a DBA.
Corporation with Trade Name
If your corporation operates under a trade name or brand name different from your registered corporate name, you need a DBA.
Using Your Legal Name
If you're operating under your exact legal name (for individuals) or your exact registered entity name (for LLCs/corporations), you typically don't need a DBA.
Legal Requirement
Operating under an unregistered fictitious name can lead to legal and financial consequences. You may face difficulties opening bank accounts, securing contracts, or taking legal action in Florida courts. If you're unsure whether you need a DBA, we can help you determine your requirements.
Florida DBA Requirements
Understanding what's needed to properly register your fictitious name in Florida.
Before Filing
- Conduct name availability search through Sunbiz to ensure your name is distinguishable
- Publish notice of intent in a newspaper within your business county (at least once)
- Ensure name doesn't use entity suffixes (LLC, Inc.) unless owner is that entity type
- Gather all required information: business address, owner information, FEIN (if applicable)
Filing Requirements
- Complete Application for Registration of Fictitious Name
- Certify that publication notice has been completed
- Pay $50 registration fee (online or by mail)
- Provide accurate business and owner information
Publication Notice Requirement
Florida law requires you to publish a notice of intent to register your fictitious name in a newspaper within the county where your principal place of business is located. This must be done at least once before filing your registration.
Important: You must certify that the notice has been published when filing your registration, though proof of publication isn't required during the filing process. We can help you identify newspapers in your county and guide you through the publication process.
Everything You Need for Florida DBA Registration
Professional fictitious name registration through Sunbiz. Name search, publication guidance, document preparation, expert guidance, and compliance assurance - all included.
Name Availability Search
We conduct a thorough name search through Sunbiz to ensure your desired fictitious name is distinguishable and available for registration. This prevents rejections and saves time.
Name verification included
Publication Notice Assistance
We guide you through the publication notice requirement, helping you identify newspapers in your county and understand what needs to be published before filing your registration.
Publication guidance
Sunbiz Filing
We file your fictitious name registration directly through the official Sunbiz portal, ensuring proper submission and fast processing. Most filings are processed within 1-3 business days.
Official Sunbiz filing
Complete Documentation
We handle all required documentation, including gathering information, preparing forms, and ensuring all requirements are met. You just provide the information - we handle the rest.
Full service
Fast Processing
Online filings through Sunbiz are typically processed within 1-3 business days. We file quickly after receiving your information, getting your DBA registered fast.
Quick turnaround
Compliance Assurance
We ensure your registration meets all Florida requirements, including proper name format, accurate information, and compliance with publication notice requirements.
Full compliance
Renewal Reminders
We help you track your 5-year registration period and remind you when it's time to renew. Stay compliant and never let your DBA registration expire.
Renewal support
Expert Guidance
Our Florida-based team provides expert guidance throughout the DBA registration process. We answer questions, explain requirements, and help you understand what's needed.
Florida experts
What is Sunbiz?
Sunbiz is the official online portal for the Florida Division of Corporations, part of the Florida Department of State. It's where all Florida business entities file their annual reports, register new businesses, and manage their corporate records.
Our service files your annual report directly through the Sunbiz portal, ensuring official submission and immediate processing. We handle all the technical details so you don't have to navigate the system yourself.
Visit Sunbiz PortalOfficial Portal
Sunbiz is the official online portal for the Florida Division of Corporations, part of the Florida Department of State.
Business Records
All Florida business entities file annual reports, register new businesses, and manage corporate records through Sunbiz.
Public Records
Sunbiz maintains public records of all Florida business entities, including filing history and current status.
Compliance Tracking
Track your business compliance status, filing deadlines, and maintain good standing through the Sunbiz portal.
DBA Registration Renewal
Florida fictitious name registrations are valid for 5 years and must be renewed to maintain your registration.
5-Year Validity
Your fictitious name registration is valid for 5 years from the date of registration, expiring on December 31 of the fifth year.
Example: If registered on March 15, 2024, your registration expires on December 31, 2029.
Renewal Window
You must renew your registration between July 1 and December 31 of the expiration year to maintain your registration.
Important: If you don't renew during this window, your registration will expire and you'll need to file a new registration.
Renewal Fee
Same as initial registration
- Renewal can be filed online through Sunbiz or by mail
- Update any changed information during renewal (address, ownership, etc.)
- Processing typically takes 1-3 business days for online renewals
Florida DBA Registration Experts
We specialize in Florida fictitious name registrations through Sunbiz. Our team understands requirements, fees, and procedures for accurate filing.
Legal Compliance
Ensure your business operates legally under your chosen name. Professional registration prevents legal issues and maintains compliance with Florida requirements.
Sunbiz Experts
Our team specializes in Florida fictitious name registrations through Sunbiz. We understand all requirements, fees, and procedures for accurate filing.
Time Savings
Let us handle the paperwork while you focus on your business. We conduct name searches, guide publication notices, file with Sunbiz, and handle all administrative tasks.
Accuracy Guaranteed
We review all information before filing to ensure accuracy and compliance. Our thorough preparation minimizes rejections and ensures smooth processing.
How It Works
Registering your Florida fictitious name is straightforward with our expert guidance and professional service.
Name Search & Availability
We conduct a name availability search through Sunbiz to ensure your desired fictitious name is distinguishable and available for registration.
Publication Notice
We guide you through publishing a notice of intent in a newspaper within your business county. This must be done before filing your registration.
File Registration
We prepare and file your fictitious name registration through the official Sunbiz portal, paying the $50 registration fee on your behalf.
Confirmation & Active Status
Once processed (typically 1-3 business days), you receive confirmation and your fictitious name is registered and active for 5 years.
Simple, Transparent Pricing
Professional Florida fictitious name registration with transparent pricing. Fast processing available.
What Our Clients Say
Trusted by thousands of businesses nationwide
"FLP RA made registering my DBA name so easy. They handled the name search, publication notice, and Sunbiz filing. Everything was done correctly and quickly!"
Lisa M.
Business Owner
"Professional service that saved me time and hassle. The team explained the publication requirement and handled all the paperwork. Highly recommend!"
Robert K.
Sole Proprietor
"Needed to register a DBA for my new product line. The name search was thorough and the filing was processed quickly. Great service!"
Maria S.
LLC Owner
"The publication notice requirement was confusing, but FLP RA handled everything. My DBA was registered without any issues. Excellent support!"
James T.
Business Owner
"FLP RA made registering my DBA name so easy. They handled the name search, publication notice, and Sunbiz filing. Everything was done correctly and quickly!"
Lisa M.
Business Owner
"Professional service that saved me time and hassle. The team explained the publication requirement and handled all the paperwork. Highly recommend!"
Robert K.
Sole Proprietor
"Needed to register a DBA for my new product line. The name search was thorough and the filing was processed quickly. Great service!"
Maria S.
LLC Owner
"The publication notice requirement was confusing, but FLP RA handled everything. My DBA was registered without any issues. Excellent support!"
James T.
Business Owner
"FLP RA made registering my DBA name so easy. They handled the name search, publication notice, and Sunbiz filing. Everything was done correctly and quickly!"
Lisa M.
Business Owner
"Professional service that saved me time and hassle. The team explained the publication requirement and handled all the paperwork. Highly recommend!"
Robert K.
Sole Proprietor
"Needed to register a DBA for my new product line. The name search was thorough and the filing was processed quickly. Great service!"
Maria S.
LLC Owner
"The publication notice requirement was confusing, but FLP RA handled everything. My DBA was registered without any issues. Excellent support!"
James T.
Business Owner
"FLP RA made registering my DBA name so easy. They handled the name search, publication notice, and Sunbiz filing. Everything was done correctly and quickly!"
Lisa M.
Business Owner
"Professional service that saved me time and hassle. The team explained the publication requirement and handled all the paperwork. Highly recommend!"
Robert K.
Sole Proprietor
"Needed to register a DBA for my new product line. The name search was thorough and the filing was processed quickly. Great service!"
Maria S.
LLC Owner
"The publication notice requirement was confusing, but FLP RA handled everything. My DBA was registered without any issues. Excellent support!"
James T.
Business Owner
"FLP RA made registering my DBA name so easy. They handled the name search, publication notice, and Sunbiz filing. Everything was done correctly and quickly!"
Lisa M.
Business Owner
"Professional service that saved me time and hassle. The team explained the publication requirement and handled all the paperwork. Highly recommend!"
Robert K.
Sole Proprietor
"Needed to register a DBA for my new product line. The name search was thorough and the filing was processed quickly. Great service!"
Maria S.
LLC Owner
"The publication notice requirement was confusing, but FLP RA handled everything. My DBA was registered without any issues. Excellent support!"
James T.
Business Owner
"FLP RA made registering my DBA name so easy. They handled the name search, publication notice, and Sunbiz filing. Everything was done correctly and quickly!"
Lisa M.
Business Owner
"Professional service that saved me time and hassle. The team explained the publication requirement and handled all the paperwork. Highly recommend!"
Robert K.
Sole Proprietor
"Needed to register a DBA for my new product line. The name search was thorough and the filing was processed quickly. Great service!"
Maria S.
LLC Owner
"The publication notice requirement was confusing, but FLP RA handled everything. My DBA was registered without any issues. Excellent support!"
James T.
Business Owner
Ready to Register Your Florida Fictitious Name?
Register your business name quickly and efficiently with our expert service. Get name search, publication guidance, professional filing, and compliance assurance to operate legally under your chosen name.
Name Registration
Register your business name quickly
Sunbiz Filing
Official filing through Florida Division of Corporations
Expert Support
Florida-based compliance specialists available
Common Questions
Everything you need to know about Florida fictitious name registration (DBA).
Contact Support